Brand Strategy
and 
Research

The video below analyzes research I conducted on college student's attitudes towards Old Navy. After looking at in-depth interviews and two shop-alongs, I provide recommendations for Old Navy's marketing to college students.

Featured below is a business report arguing that advertising would help Trader Joe's secure their place among their competitors. Information was collected through various surveys and compiled into a series of data points, followed by recommendations. 

This project details a mock-up digital marketing campaign for Liquid Death, including plans to utilize paid search, display, email, social, OLV, and a website refresh.